Your marketing team needs to launch campaigns, keep the website current and understand what is working. Sales needs reliable account information and clear follow-up. Disconnected systems and a backlog of technical work can slow both teams down.
FreshRobot is a fractional technical team for B2B companies. Working alongside your people and in concert with IT, FreshRobot implements, connects and supports your website, CRM, automation and reporting. Your team gains the technical capacity to put plans into practice and spend less time on manual work.
Your business has valuable building blocks: people with expertise, departments with responsibilities, defined roles, established processes and systems that support the work. These are the bricks. Each contributes to what your company is building.
How well those parts connect affects how easily your team can get work done. An inquiry may be captured correctly but reach sales without useful context. A report may require someone to gather information from several tools. The individual parts can be doing their jobs while the work between them needs attention.
FreshRobot is the mortar between those bricks: the connecting layer that helps your people, processes and systems work together.
Through technical implementation and ongoing support, FreshRobot strengthens the connections that carry information and work across your business.
FreshRobot takes a systems view of the work. Before changing a form, for example, the team checks where an inquiry goes, what sales receives and how marketing measures it.
That review accounts for how your customers buy, including technical evaluations, pricing approvals and partner relationships.
Website improvements, campaign pages and inquiry forms that help marketing publish updates and buyers find the information they need.
Configure your CRM, route inquiries and improve follow-up using the tools your team already has. Connect selected customer, order and service records across your CRM, ERP and other systems, in concert with IT.
Campaign setup, email workflows and tracking, with testing and guidance for ongoing changes.
Connect relevant data and agree reporting definitions with your team, so you can assess campaigns and follow opportunities.
Support for your websites and integrations, with capacity for campaign changes and planned improvements under an agreed scope.
Choose AI work around a task your team needs to improve. FreshRobot can assess a built-in feature, configure an existing service or develop a custom application using approved information.
FreshRobot works with B2B companies that need technical implementation and ongoing support for their websites, CRM, integrations, automation, reporting and AI applications.
Your team sets the business priorities, and existing partners keep the responsibilities they own. FreshRobot helps scope, design, implement and test the technical work, with responsibilities, support and maintenance agreed in the scope before implementation begins.
CMOs, CROs and their teams gain capacity to launch campaigns, keep websites current, improve follow-up and connect marketing activity with sales opportunities.
RevOps, SalesOps, MarTech and marketing operations teams get help implementing the configurations, workflows and reporting behind their agreed processes.
CIOs, COOs, IT teams and process owners can bring in technical capacity for integrations, custom applications and improvements to existing systems. FreshRobot works in concert with IT on access, standards and deployment.
A fractional CMO, CRO, CIO or COO, an agency or another specialist can bring FreshRobot into an established engagement when a plan needs implementation capacity. Each partner keeps the mandate, responsibilities and client relationship they own, while FreshRobot delivers the agreed technical work.
Tell us what needs attention and which systems are involved. You do not need a technical brief. The first conversation establishes fit and a useful next step.
Any paid assessment, implementation or ongoing support has an agreed scope and fee before it begins.
